Articles
We are publishing a series of six articles to help professional firms focus on doing the right thing in harder times. These are available by clicking on the links below.
· Business Development in Recession Part 1 - Recognise the implications.
· Business Development In Recession Part 2 - Re-orientating you and the firm.
· Business Development In Recession Part 3 - The blueprint for exisiting clients.
· Business Development In Recession Part 4 - The blueprint for prospective clients.
· Business Development In Recession Part 5 - Leadership's role.
· Business Development In Recession Part 6 - Just green shoots, or a green field?
The growing role of management in the professions is also covered in a two part series.
· The Vital Dozen – 12 Steps to Managerial Excellence in the Professions: Part 1
· The Vital Dozen – 12 Steps to Managerial Excellence in the Professions: Part 2
What is the future of marketing and business development in the professions? Find out more by clicking on the links below.
· The future of professional services marketing (published version)
· The future of professional services marketing (in-depth version)